Tuesday, 27 June 2017

Unit 1: Pre-Production Techniques for the Creative Media Industries - Prepare and Apply Pre-production Planning

Unit 1: Pre-Production Techniques for the Creative Media Industries - 

Prepare and Apply Pre-production Planning

Scenario: You are the co-ordinator for pre-production on your project and you are going to generate appropriate planning and pre-production documentation an collate this in a digital portfolio.








Understanding the requirements of pre-production:

Types of Production:

Film:






Movies are regarded as one of the most expensive forms of media there are. There is so much planning that has to take place before production of the film even starts. The budget for films have to be big in order to get the correct shot for each scene, the most expensive film ever made so far was pirate of the Caribbean: on stranger tides which cost $378.5 million, it grossed a collective $1,045,713,802 over the course of it's release, showing that most films which have this expensive budget can earn far more than spent, depending on the day one statistics.

TV:







Television is one of the more recents forms of entertainment, it is widely used by people all over the globe, with different channels dedicated to different things. Some of the more well-known channels in England are the BBC (British Broadcasting Corporation). and ITV (Independent Television).


Most of the popularity regarding TV comes from a series, for example; Breaking Bad, having an average of 4.32 million viewers and getting mostly positive widespread reviews from critics

Games:







Video games are one of the most recent forms of media, really taking its stride around the 1980s with the release of the Nintendo Entertainment System (NES), before this, there was a fear of a market crash in gaming, this was because of people developing too many poor quality games and prices for games shooting up as a result. One of the most expensive games to date is Modern Warfare 2, which had a budget of $200 Million, leaving behind Grand Theft Auto V which had a budget of $128 Million, though GTA V had a bigger gross profit in the long run, so it could be argued that GTA V was more successful







Radio:






 Radio has been around for a long period of time posing as a informative and entertainment based non-visual media platform.

Many early stations were started by newspapers worried radio might replace their newspapers. 8XK became KDKA in 1920. KDKA received the first federal license and began broadcasting on November 2, 1920And by 1922, 600 radio stations had sprung up around the United States.

They make a profit from the ads they sell, the special events they hold, the syndication of their most popular shows and in some cases the special services they can provide to other radio stations.

As an example BBC Radio 2  gets around 15.1m listeners every week on average & BBC Radio 4 gets around 11.2 million listeners every week on average.

Interactive Media:

Interactive media normally refers to products and services on digital computer-based systems which respond to the user's actions by presenting content such as text, moving image, animation, video, audio, and video games.






Web:






 Most recently the internet has become the most common outlet for a large amount of media to be heard and are available on a huge range of websites, most notably YouTube. 


YouTube is the dominant provider of online video in the United States, with a market share of around 43% and more than 14 billion views of videos in May 2010.

In 2014 YouTube said that 300 hours of new videos were uploaded to the site every minute, three times more than one year earlier and that around three quarters of the material comes from outside the U.S. The site has 800 million unique users a month. It is estimated that in 2007 YouTube consumed as much bandwidth as the entire Internet in 2000. According to third-party web analytics providers, Alexa and SimilarWeb, YouTube is the second-most visited website in the world, as of December 2016; SimilarWeb also lists YouTube as the top TV and video website globally, attracting more than 15 billion visitors per month.

Print:






 The industry associated with the printing and distribution of news through newspapers and magazines. Print media advertising is a form of advertising that uses physically printed media, such as magazines and newspapers, to reach consumers, business customers and prospects.

However, with so many different forms of media distribution, traditional print media is struggling to maintain readership. Due to the fact that publications lose so many readers every year, advertisers are beginning to pull money from print mediums, such as newspapers and magazines. Instead, those funds are put into other mediums like television, radio, and other digital platforms. Journalists considering a career in this field should recognize that the Internet offers the same level of freedom of expression as print media


Summary:

Production roles in different forms of entertainment can stem across every form of media there is , going from the basic jobs entailed when working with a radio station, to the vital roles that entail when working on a movie. Every piece of media has its place here in the modern world. It's astonishing to think that forms of media have kept their place in our society, things like radio have been present for decades and continue to shape our world for better and for worse.

 

Finance:

Having a good financial plan when in pre-production is essential as it could be a deal breaker in the development of your project. Gaining the appropriate funds to ensure you project stays on track can be difficult. 

In order to make this somewhat easier, you should plan out and consider what your funds will be needed to pay for. Notable things to consider can be; Materials, Software, Workspace and Salaries. All forms of costs need to be considered as it will help you gain a clear indication of the amount of money you will be making in the long run. It is important that you carry out market research for certain aspects of your financing such as software and workspace. The market is highly competitive so finding better deals that will reduce your outgoing payments will always be a benefit in the long run. Finances can come from various sources such as; Your own pocket, Sponsors, Fund raising, Bank loans as well as Donations. 

Industries such as Radio and Television will gain money from sponsors or through Funds generated by their individuals higher up in industry.

Time:

Time in pre-production is very important and can include an array of things that will help in the development of your project.  Time can include such things as; deadlines, scheduling  and milestones. Deadlines provide a target for a team to achieve as well as move the development a long a good pace and are set by the lead developer of that particular area.Failing to meet deadlines can seriously hinder the development of any project as well as lose the company money and ultimately lose you your job. 

 Scheduling allows you to set out what parts of the project are to worked on and who is working on them, this eliminates any confusion and also shares workloads out evenly. These aspects can apply to all forms of creative media industry and applying them effectively can ensure that your project is completed on time and to a good standard.

Facilities:

When planning out what facilities you will need for the production of your project, you should take into the account the following; equipment, you must make sure you have all the correct equipment needed to create your project. 

You will also have to look at the space needed to house all of your equipment and personnel. A space too small can create an undesirable working environment while a space too big will be a waste of money. 

In other industries, facilities can vary. Radio stations will need things like recording studios and mixers while television studios will need cameras and lighting equipment. Will all this, you will have to take into account the cost of all the facilities you need and incorporate it into your financial plan.

Materials:

In regards to materials, a plan needs to be created that outlines what materials you need and how you are going to get them. This includes who you will use to supply items which is important as it can affect the overall cost, so carefully choosing who you are going to use as  a supplier is essential as you may be able to find better deals at other companies.

The way in which you get the materials you need depends on other aspects including, time, finance and needs. It is also recommended that a priority list be created so that the harder to acquire materials be acquired before anything else. You will also have to take into account the type of project you are developing so that you are able to identify the specific materials needed for your production. Researching your materials is an effective way to find some good deals and places where you can save money. The best example of this would be Sound Libraries where you can source free music and sounds. This will save money and time as you wont have to spend money on Foley artists creating sound or have to wait for them to actually make the sound.

Contributors:

Contributors mainly include the personnel involved in the development of the project. This can include (but is not limited to);


  • Bookings manager - A Booking manager is responsible for booking artists, bands, DJs, choirs, orchestras and other musical ensembles. 
  • Studio manager.  In many cases this is the same as the bookings manager but in larger studios the studio manager runs the place. 
  • Studio technician.  In some studios there is a technical crew with juniour tech's and more experienced tech's.  Qualifications are generally a technical degree or similar. 
  • Runner.  - Production Runners are used by the Producer and by other production staff. They help out wherever they are needed on productions. Their responsibilities vary depending on where Production Runners are assigned.
  • Assistant engineer.  
  • Recording engineer.  An recording engineer works with the technical aspects of sound during the processes of recording.
  • Record producer. - 
  • Mastering engineer.  The mastering engineer takes the final mixed production and either transfers it to CD or plastic.  This can be a very skilled job and can pay well. 


These certain departments make up the development team of the project. Each area contributes a certain amount of work in accordance to their own deadlines.

Locations:


Location is an important aspect, when deciding so you should consider;
Accessibility
Cost
Distance
Area
Accessibility is very important as it can affect the general work flow of the company. If your location isn’t as accessible for some members of staff to other, you will find that some people will not be able to work as much as others and this can disrupt any form of development. 
You also have to take into account the cost of the location in which you would like the base your company as some areas will be cheaper than others. For example an office in the middle of Birmingham city center will cost more than an office that is based on the outskirts of Birmingham. An office based somewhere close to others who specialize in the same industry is also advised as it will allow you to create connections with other companies that may benefit the development of your project. 
Another aspect that should be taken into account is the distance in which your employees have to travel in order to get to work, too far and it increases the chances they may be late for work or out of frustration, leave the job entirely. Another aspect you have you take into account is the cost. It should be a priority on your financial plan as it is one the most expensive aspects of starting up your own studio. There are ways to reduce how much you pay but that always comes with the area you choose to set up in and the state in which the building is in. 
It is advisable that you find a location that is pretty much ready to go and not in need of restoration or fixing up. This is because it takes time and money and while it may be a little cheaper, the time invested will take away any time you spend on creating projects and making money.

Codes of Practice and Regulation:

If a musical work is in copyright (which it will be if any of the composers, editors or authors have not been dead for more than 70 years, or if the printed editon has been published in the last 25 years, whichever is the longer) then copying the work and/or arranging it are infringements of the copyright unless the person doing so has either gained permission from the copyright owner to do so, or if they fall under any of the exceptions to the rule listed in the code.
The Code of Fair Practice has been agreed between composers, publishers and users of Printed Music. 


The codes of practice and regulations that would be needed are Mechanical Copyright Protection Society-Performing Rights Society Alliance (MCPS-PRS), location permissions, copyright, health and safety and insurance. You would need insurance because if someone on your set gets hurt then it our responsibility to get insurance on everyone working there. There would also need to have the Entertainment Software Rating Board (ESRB).





Tuesday, 6 June 2017

Unit 32: Designing Idents for Television - Designing a Suite of Idents

Unit 32: Designing Idents for Television -

Designing a Suite of Idents

Scenario – There is a new television channel which has asked your production company to create a unique ident for use by the channel. You are to design a proposal of a suitable ident and will have to pitch this to the management of the new television channel.

Task 1

You will complete market research into at least 3 existing idents on similar channels (see below for channel information).

Task 2

You are to create 3 designs for an ident to a specific brief. You should follow the outline below:

       The new channel is called ‘The Grid’
       The target audience for this channel is for 18-30 year olds
       Most of the content on this channel is to consist of:
       Sitcoms
       Comedy
       Panel shows
       Some films

Monday, 29 May 2017

Unit 32: Designing Idents for Television - Evaluation of Ident Design

Unit 32: Designing Idents for Television - 
Evaluation of Ident Design

Scenario - Your project should now be successfully completed, and you must create a report evaluating its effectiveness, discussing positive/negative impacts on your project. You should also link to existing ident when discussing opportunities and limitations of your project.

Task 1 -  Discuss how the following features have been used in your project and/or existing examples of ident design:

Opportunities: Creation of corporate identity; display of text-based information; branding of content; creation of tone; appeal to target audience; encouragement of brand loyalty.

  • How have you used branding in your ident?
  • What decisions did you make on your branding?
  • How did you appeal to the target audience?
  • What was the tone of your ident and how did you create this?
Limitations: typography; resolution; colour; size; aspect-ratio; analogue and digital recording; transmission systems.

Task 2 - Evaluate your ident, discussing how the following criteria have been addressed:

Creative Communication: Enhancing ideas; pushing the technology; communicating visual ideas to a non visual audience; creating under pressure of time and budget; appealing to a target audience; appreciation of desired tone.
  • How did you take your original idea and improve this throughout the production process?
  • Discuss ways in which you have used technology throughout this assignment.
  • Are you happy with the final outcome? What could you have done better if completing this project again?

Monday, 27 March 2017

Unit 16: Film and Video Editing Techniques - Prepare Moving Image Material for Editing

Unit 16: Film and Video Editing Techniques - 

Prepare Moving Image Material for Editing

Scenario - You are going to develop a web-log about video editing designed to help young people with their film production skills.

Task 1 - Author a web-log about preperation for video editing

A series of web-log entries will evidence the progression of your skills with video editing which you will use to develop your web-log about video editing.

Show what you understand the importance of workflow, organising footage and the development of editing from tape to digital formats.

You will explain each of the following points in seperate web-log entries with the following titles using screenshots or images to illustrate your points.

Preperation Techniques: Checking material for faults; Synchronising rushes; Producing a rushes log; Marking up a script; Labelling tapes; Storing tapes or film; Producing an edit decision list; Creating bins; Clarifying the purpose of work with a client or director.

Task 2 - Provide evidence of preperation of video editing for your music video

You will be asked to complete a series of specific tasks as part of the preperation to complete video editing in your music video project.You should submit annotated screenshots of work completed:

Preparing to edit: Importing clips; Bins; Timelines; Storage and folder management; Online and offline editing; Formats; Resolutions.


Monday, 20 February 2017

Unit 16: Film and Video Editing Techniques - Understanding Video Editing

Unit 16: Film and Video Editing Techniques -

Understanding Video Editing

Purpose of this assignment: To understand the development and principles of editing

Scenario – You are going to develop a web-log about video editing designed to help young people with their film production skills

TASK 1

You will develop an understanding of the development and principles of editing through exploring key examples throughout the history of the moving image. 

·         You will explore early film such as the Lumiere bothers and early experimentalists such as Griffiths and Eisenstein.
·         You will explore editors from the Twentieth Century such as Walter Murch who edited films such as ‘Apocalypse Now’ and ‘Cold Mountain’
·         You will then explore contemporary editing in the medium of the music video.
·         You will present your research findings in the form of a web-log aimed at sharing your knowledge with young people.

Your web-log will explain the development and the main principles of video editing using visual examples to justify points made. Show understanding of all the points in the table below These could be screen-grabs or clips from films.

Development
Purposes
In-camera editing

Storytelling
Following the action

Engaging the viewer
Multiple points of view

Development of drama
Shot variation

Relationship to genre
Manipulation of diegetic time and space
Creating motivation
Film and Video

Combing shots into sequences
Analogue and digital

Creating pace


TASK 2

Explain and provide visual examples of the following terms associated with video editing by collating and publishing an explanatory compendium of key terms.
Add any other terms that you come across during your own editing.

Continuity, Motivation, Montage, Jump-cutting, Parallel editing, 180 degree rule, Splicing, Cutaways, Point of view shot, Shot-reverse-shot, Providing and withholding information, Editing rhythm, Cross-cutting, Cutting to soundtrack and Transitions.

For example;
·         Cut
·         Dissolve
·         Fade
·         Wipe

Monday, 30 January 2017

Unit 29: Music Video Production - Originate, plan and create a promotional Music Video

Unit 29: Music Video Production -

Originate, plan and create a promotional Music Video

Scenario - You are going to make a music video for a client. You will originate, plan and complete a Music Video production.

The Purpose, Styles, conventions and techniques of Music Videos

Task 1: 

Choose a music track and if possible use real musicians as your client and a plan a video using their original material
Conduct a thorough analysis of a chosen music track and originate ideas for a music video about:
  • Meaning
  • Content
  • Imagery
  • Narrative
  • Duration
  • Pace
  • Style
  • Semiotics
Brand the artist by originating ideas about the performers style and image, the style of the video
Develop the creative concepts that you explained in your pitch
Collate all pre-production documentation including:
  • Storyboards
  • Shooting Scripts
  • Role allocation
  • Production Schedule
  • Location Recces
  • Risk assessments
  • Permission to film
  • Clearances
Task 2: 

Final Proposal - Write a final proposal for your product -  you should now have a clear idea of what you are going to create. The final proposal must be incorporated in to your blog.

The following elements will make up your proposal:
  • Working Title: What is the title, name of your production?
  • Channel for Broadcast: What TV channel do you think your production would be best suited to be shown on and why?
  • Target Audience: Who do you consider to be the typical target audience for your production project?
  • Genre: Type of music video - Think about what genre of music, your video fits into and how that determines how it looks. Is your video going to be Performance based, Artistic/Abstract, Narrative/Story line based or a combination of these?
  • Style: Think in terms of unique camera angles, B & W, colour, dissolves, fades and change of speed: Slow/Fast motion, archive footage, graphics, text etc.
Task 3:

Casting - Is anybody going to act/perform in your music video production? What characters will they play and what props will they need (if any)?

Task 4:

Production Schedule - Create a production schedule that will map out:
  • When you will film?
  • Who will you film?
  • What will you film?
  • How will you film?
  • Which equipment will you need?
Are there any health and safety issues or concerns? Create a RISK assessment

Do you need permission to film at your locations? Do you have evidence of permission to film in your locations?

Thursday, 19 January 2017

Unit 32: Designing Idents for Television - The Purpose and Nature of Ident Design

Unit 32: Designing Idents for Television - 

The Purpose and Nature of Ident Design

Scenario – You have been asked to research television idents for a production company in order to evaluate different methods and techniques. You will have to present your findings as a power-point presentation discussing pros/cons of different types of ident, typical do’s/don’ts and what the key fingerprints of a successful ident are.


Task 1



You will research a variety of different television idents and the design behind each one. You must follow the criteria below:



·         Create a research blog for at least 5 CONTRASTING idents.

·         Compare and contrast the different design characteristics and purpose behind each one.


Design: density of information; space and time; screen tempo; interaction with viewers; information-led; entertainment-led

Purpose: identity; branding; marketing; packaging and re-packaging; scheduling; segmentation within scheduling

Monday, 2 January 2017

Unit 3: Research Techniques for the Creative Media Industries - Apply Research Techniques and Methods

Unit 3: Research Techniques for the Creative Media Industries -

Apply Research Techniques and Methods

Scenario - You are researching the viability of making a feature film from the successful BBC 3 TV/Online show; 'People Just Do Nothing'. You are compiling research evidence that you will pitch to BBC executive at BBC films. Your pitch needs to convince the corporation to finance the feature film release.


Task Two:


Now you have demonstrated an understanding of what research methods exist, you now have to apply them to your 'People Just Do Nothing' project and this will form the basis of your pitch to BBC executives.


There are 3 core sections to your research -


TV Industry:
  • TV ratings success/data on 'PJDN' on BBC 3, both TV and online for seasons 1,2 and 3? BARB
  • The success and reasons for moving from BBC 3 to BBC 2.
  • TV series reviews in mainstream print media: Radio Times, The Guardian, Daily Mail etc.
  • The BBC links between BBC 3 and BBC 1Xtra with live performances & appearances from Kurupt FM.
  • Garage & Grime: Target audience for the TV & the music: Think in terms of Age, Gender, Ethnicity, Social class & Sexuality.
Music Industry:
  • The Garage & Grime music scene: Kurupt, Chip, WSTRN, Stormzy etc. (Data- CD sales/Downloads) RAJAR
  • Kurupt FM - ITunes Music Downloads
  • Kurupt FM on tour (Ticketmaster/Skiddle) Live performances around UK and Abroad - Ibiza (Life imitating Art)
  • Success of previous BBC TV to film soundtracks: The Office - David Brent: Life on the Road, Bad Education film soundtrack (Spotify/Last FM)
Film Industry:
  • Analyse how well BBC TV shows to films has done in the past as well as now: Older Classics - Steptoe & Son, Porridge etc. Contemporary: Knowing me, knowing you (Alpha Papa), Kevin and Perry Go Large, The Office (Life on the Road), Bad Education (Bad Education: The Movie).
  • Look at the films budgets and how much profit they made ( Cost Vs. Commercial success) www.boxofficemojo.com/intl/uk/yearly/ & www.the-numbers.com
  • Analyse their marketing & advertising approaches: Film Teaser trailers, Official trailers, Fan Trailers
  • Billboards/Posters: Print Marketing Strategies
  • Viral/Online Marketing strategies (Facebook/Twitter)
  • Competition Analysis: Channel 4 films and their success with the 'Inbetweeners' films 1 & 2
You will present your research in a PowerPoint, or a digital portfolio or a word processed portfolio.


There must be evidence of the following areas of research;
  • Quantitative Research
  • Qualitative Research
  • Audience Research
  • Production Research
  • Secondary Research
  • Primary Research
  • Data gathering agencies
This research will form the basis of your pitch to BBC Executives.


Sunday, 1 January 2017

Unit 3: Research Techniques for the Creative Media Industries - Research Techniques and Methods

Unit 3: Research Techniques for the Creative Media Industries





Scenario - You are researching the viability of making a feature film from the successful BBC 3 TV/Online show; 'People Just Do Nothing'. You are compiling research evidence that you will pitch to BBC executive at BBC films. Your pitch needs to convince the corporation to finance the feature film release.






Task One:
Comprehensively explain the main purposes of conducting research in the television, music and film industries.



Comprehensively explain each of the following areas of research:

  • Quantitative Research
  • Qualitative Research
  • Audience Research
  • Production Research
  • Secondary Research
  • Primary Research
  • Data gathering agencies

Tuesday, 1 November 2016

Unit 2: Communication Skills for Creative Media Production - Extracting Information from Written Sources - Video Editing


Unit 2: Communication Skills for Creative Media Production - Video Editing


Scenario – You are going to develop a web-log about video editing designed to help young people with their film production skills

Task 1

You will extract information about the development and principles of video editing from a range of written sources;

Books
Journals
Web-sites
Magazines
Newspapers

Identify at least three sources and print them out or photocopy them.
 Read with concentration – skim read and scan three articles about video editing
 Annotate the articles – write notes, summarize, highlight text, underline passages
 Video your annotation or photograph the completed documents and upload them to your web-log.
 Summarize the relevance of your research to your project
 Summarize the purpose of your research.

 Compile a bibliography of secondary sources

Video Editing Techniques


Seamless Editing/Continuity Editing:
When the cuts between shots are fluid and barely noticeable.

Fade Out:
The gradual fading from the picture and sound to black ( or another color) and silence.

Fade In:
The opposite of fade out.

Dissolve:
The Superimposition, a quick overlapping/mixing of two images (one image over the other) - usually implies a passage of time.

Superimpose:
The mixing, blending of many shots over one another to combine various different images. Created during the post production digital editing phase.

Cut:
A stop, or break in action usually indicated by moving from one camera angle or shot to another.

Slow Motion:
Slow Motion is a stylistic edit, which serves to slow down fast action and draw our attention to it.

Fast Motion: 
The Speeding up a shot by its frame rate - to make things seem like they are moving faster.

Shot-reverse-shot:
A series of shots between two characters in a continuous fashion.

Match on Action (Reference 1):
Filming the same action from two different points/perspectives and editing them together to make them look seamless and as one although the clips could of been filmed weeks apart. If a character begins an action in the first shot and completes it in the next shot it creates a visual 'bridge' which disguises the cut.

Cross Cutting:
Cutting back and forth from one location to another, telling two stories t the same time between cuts, usually building up to similar climatic events.

Montage:
A single pictorial composition made by superimposing many pictures or designs.
In filmmaking, a montage is an editing technique in which shots are juxtaposed in an often fast-paced fashion that compresses time and conveys a lot of information in a relatively short period. (1)

Parallel Editing: 
Parallel editing (cross cutting) is the technique of alternating two or more scenes that often happen simultaneously but in different locations. If the scenes are simultaneous, they occasionally culminate in a single place, where the relevant parties confront each other. Used often to create tension and suspense. (2)
  
(Following shots taken from the popular TV show: Peaky Blinders)



Establishing/ Master Shot:

A shot, at the head of the scene that clearly shows the locale the action is set in. Often comes after the aerial shot. 




Aerial Shot:
Birds eye view shot, usually computer generated.








Crane Shot:

A shot where the camera is placed on a crane or jib and moved up or down. Think a vertical tracking shot.




Hand Held: A shot in which the camera operator holds the camera during motion to create a jerky, immediate feel.







Dutch Tilt: A shot where the camera is tilted on its side to create a kooky angle. Often used to suggest disorientation.    







Medium Shot: The shot that utilizes the most common framing in movies shows less than a long shot, more than a close-up. 






Close Up: A shot that keeps only the face full in the frame. Perhaps the most important building block in cinematic storytelling. 






Long Shot: A shot that depicts an entire character or object from head to foot. Not as long as an establishing shot. Aka a wide shot. 






High Angle: A shot looking down on a character or subject often isolating them in the frame. 









Low Angle: A shot looking up at a character or subject often making them look bigger in the frame. It can make everyone look heroic and/or dominant. Also good for making cities look empty. 






Over the Shoulder Shot: A shot where the camera is positioned behind one subject's shoulder, usually during a conversation. It implies a connection between the speakers as opposed to the single shot that suggests distance. 





Two Shot: A medium shot that depicts two people in the frame. Used primarily when you want to establish links between characters or people who are beside rather than facing each other. 





Subjective Point of View: 

An individuals unique perspective through his or her own eyes.

Pans:
swing (a video or film camera) in a horizontal plane, typically to give a panoramic effect or follow a subject.

Tilts: 
swing (a video or film camera) on a vertical axis - sky to floor or floor to sky.

Forward Tracking:
A tracking shot is any shot where the camera moves alongside the object(s) it is recording in a forwards motion typically using what is known as a Camera Dolly on a track.It is a shot that follows a subject be it from behind or alongside or in front of the subject.

Reverse Tracking:

A tracking shot is any shot where the camera moves alongside the object(s) it is recording in a reverse motion typically using what is known as a Camera Dolly on a track. It is a shot that follows a subject be it from behind or alongside or in front of the subject.

Vertical Tracking:
A tracking shot is any shot where the camera moves alongside the object(s) it is recording in a vertical motion up/down typically using what is known as a Camera Dolly on a track. It is a shot that follows a subject be it from behind or alongside or in front of the subject.

Zoom In: 
To increase rapidly the magnification of the image of a distant object by means of a zoom lens. 

Zoom Out:
To decrease rapidly the magnification of the image of a distant object by means of a zoom lens. To consider the essential points, rather than the details of a subject.

(6)

Arc Shot:
A shot in which the subject is circled by the camera.

Bridging Shot:
A shot that denotes a shift in time or place, like a line moving across an animated map.

Cowboy Shot:
A shot framed from mid thigh up, so called because of its recurrent use in Westerns.

Deep Focus:
A shot that keeps the foreground, middle ground and background ALL in sharp focus.

Dolly Zoom:
A shot that sees the camera track forward toward a subject while simultaneously zooming out creating a woozy, vertiginous effect.

Locked-down shot:
A shot where the camera is fixed in one position while the action continues off-screen.

Library Shot:
A pre-existing shot of a location — typically a wild animal — that is pulled from a library.

Matte Shot:
A shot that incorporates foreground action with a background, traditionally painted onto glass, now created in a computer.

The Sequence Shot:
A long shot that covers a scene in its entirety in one continuous sweep without editing.

Steadicam Shot:
A shot from a hydraulically balanced camera that allows for a smooth, fluid movement.

Top Shot: 
A shot looking directly down on a scene rather than at an angle. Also known as a Birds-Eye-View shot.



180° Rule (Reference 2):

The 180° rule is a cinematography guideline that states that two or more characters in a scene should maintain the same left/right relationship to one another . When the camera passes over the invisible axis connecting the two subjects, it is called crossing the line and the shot becomes what is called a reverse angle. This rule is set when filming to avoid confusion of the audience and is established when the initial shot is set up.

All coverage should be shot from one side of this 'imaginary' line. Subconsciously the audience will form a mental map of where the characters are located in the scene from the first master shot. Crossing this line can be very disconcerting to an audience and, at least momentarily, takes them out of the story and leaves them re-establishing their understanding of  of the scene which should be heavily avoided.

An example of this in a simple case is an actor walking down the street, if the first shot shows them walking from right to left, then all of the coverage should be showing the actor walking from right to left. If you jump to the other side of the actor, therefore crossing the line and breaking the 180 degree rule, it appears as if the actor has decided to return from where they came from now walking from left to right although not altering the actors actions.

A difficulty is posed when there is a circle of actors in the scene, the 'Line' will change position and alter to the dynamics of the conversation change which needs to be carefully planned so the shots can be edited taking the audience gently to a new understanding of the layout of the scene as the position of the line changes with each shot.

However the rule can be broken in creative and purposeful ways. It can be broken to add interest to a scene or exaggerate the producers/directors intentions of impact on the audience such as creating a feeling of disorientation to enhance the storytelling. Another example could be used to express character emotion such as confusion in the mind of one of the characters. It can also be broken without confusion by physically showing the camera movement crossing the line.



Historical Development of Film Editing:

Edison – (3)

When Edison’s assistant W.K.L Dickson invented the motion picture viewer the device turned out to be an instant success, although Edison hoped the invention would boost the sales of the phonograph (record player), they could not conclude a way to match the sound with the images.

This led Edison to conduct the creation of the Kinetoscope a device giving you the ability to view motion pictures however without sound. Patented in August 1897 most of the early Kinetoscope films have burnt due to the acidic base of the film, luckily enough for us he produced paper copies of the individual frames on the film a prime example of this would be Edison’s first ever moving pictures ‘Fred Ott’s Sneeze.”



Movies at the time we considerably short due to the fact Edison believed that a viewer would not be able to stand the ‘flickering’ for a long period of time (lasting no longer than 10 minutes).  Initially the Kinetoscope could only be viewed by one person at a time however this was soon replaced by screen projectors so the film could be viewed by a whole room of people at once.


Expanding from this both Edison and his assistant wanted to film a high umber of motion pictures so they opened the first ever movie studio in 1893 known ad the ‘Black Maria’. Using this studio they created between 200 and 300 films examples such as the ‘Three Acrobats’ produced in 1899.

Lumiere Brothers – (4)

The Lumiere brothers were French pioneer manufacturers and inventors of Photographic equipment and were able to create an early motion- picture camera and projector called the Cinématographe.

The Cinématographe was a device, created in early 1895, which combined the Camera with the Printer and Projector.  Officially patenting it in February 1895 this new device was smaller than Edison’s Kinetograph, hand cranked, and lightweight.

The most key innovation was the mechanism through which allowed the film to be transported through the camera. Using two pins or claws they could be inserted into the Sprocket holes already punched into the Celluloid film strip, these pins would move along and retract the film leaving it stationary during exposure.

This device had the ability to record, develop and project motion pictures  allowing it to go down in history as the first viable film camera. They then used this to capture footage of workers leaving a factory at the end of the day known as “La Sortie des ouvriers de l’usine Lumière” (“Workers Leaving the Lumière Factory”) which is considered to be the first motion picture.




Leading from this the brothers unveiled the Cinématographe in their first public screening in December 1895 after a number of other private screenings. IN early 1896 they then opened Cinématographe theaters in London, New York, Belgium and Brussels and produced more than 40 films in that year alone.

By 1905, the brothers withdrew themselves from the movie making business to favor the developing of the first practical photographic color process which was known as the Lumiere Auto chrome.

D.W. Griffith – (5)

D.W. Griffith was known as one of the earliest directors and producers in cinema, making his name with his innovations and directing the film ‘Birth of a Nation’ in 1915.



He originally worked as an actor and playwright before turning to cinema, creating innovative filmmaking techniques. Although he directed the feature length blockbuster movie ‘Birth of a Nation’ it was highly racist within its content. This movie told the story of the Civil war and the Reconstruction era based and adapted from the book ‘The Clansmen’. This was first seen in the U.S and was further lauded for its pioneering storytelling forms, which still greatly influences modern moviemaking and shapes ideas around audience cultivation.

Furthering the idea of racist themes the blockbuster movie was blatantly racist and distorted history with straying depictions of African Americans. The story line involved the creation of the Ku Klux Klan formed in vengeance over a women’s death. Although gaining a lot of criticism the film continued to run and spurred outrage in a variety of places leading to as an example: riots breaking out during the show.




Griffith was able to achieve this blockbuster due to his highly innovative with his filmmaking techniques utilizing close-ups, cross-cutting, cultivating a deeper emotional milieu (a person's social environment)  and fade outs to distinctive effect which was a major breakthrough in filmmaking technology creating possibilities that would help develop film in a massive manor.

Georges Melies (Reference 3):

Melies being a performing magician at the time luckily owned his own theater and after being inspired by the Lumiere brothers Cinematogragh in 1895 he decided to add films to his program using a projector, from the English inventor R.W. Paul, to build his own camera as the Lumiere brothers were not as of yet selling machinery.

Melies over his time made films in all the genres of the day and during his first year of production he created 78 films (most of which is lost) this includes his first trick film 'The Vanishing Lady' in 1896:



This was simply achieved by stopping the camera and substituting the skeleton for the woman before continuing to film however in Melies later work he used stop-motion and other special effects to create more complex magic and fantasy scenes which was fascinating at the time due to the few laboratory manipulations possible. He also acted in many of his films and was recognized as a dapper and spry figure due to his features.

In order to control the mise-en-scene and cinematography of his films he built a small glass enclosed studios in 1897 which gave him the ability to design and construct sets and bring them to life from canvas flats.

Melies' 1899 film 'The Dreyfus Affair' told the story of a Jewish officer that was convicted of treason in 1894 due to false evidence put forth from anti-semiotic motives. The controversy  that was still raging when the Pro-Dreyfus picture was being produced. He then further released each of the ten shots as a separate film which when shown together, the shots combined into one of the most complex pieces of work of cinemas early years. However modern prints of 'The Dreyfus Affair' typically are combined with all the shots in a single reel.



Leading from this Melies began joining multiple shots and selling them as one film beginning with 'Cinderella' in 1899. His work became extremely popular, mainly his fantasies, in France and abroad which furthermore lead to imitations and pirating so Melies had to open an sales office in 1903 to protect his content.

In his first years of production his films involved very sophisticated stop motion effects which a recent discovery of utilizing editing supports this and cancels out criticism of Melies depending on static theatrical sets. He would cut the film in order to match  the movement of one object perfectly with that of the thing into which it was transformed and these cuts were designed to be unnoticeable. Melies often also enhanced the beauty of his elaborately designed mise-en-scene using hand allied tinting.

References/Sources:

References:

Reference 1 - 



Reference 2 - 





Written Version (with annotation) : 

Cinematography 180 degree rule

What is The 180 degree rule?
You'll hear people talk about the 180 degree rule and not crossing or crossing the line when filming coverage. What is the line they're referring to?
If you can imagine an actor walking or running in a direction then you can picture the path they are following as a line. If two actors are talking to each other then draw a line to connect the two places where they are standing and extend the line in each direction to the edges of the set. Even if there are many actors in the scene you can still draw a line connecting the two opposing sides of the action.
All coverage should generally be shot from one side or the other of this imaginary line. The audience subconsciously forms a mental map of where the actors are located in the scene and from the first master shot will be thinking that "Mary is on the left and John is on the right".
If you go to a close-up of Mary filmed from the other side of the line it will suddenly appear that Mary has jumped to right side of the set. This kind of change is very disconcerting to an audience and, at least momentarily, takes them out of the story as they attempt to reestablish their understanding of where everyone is located. You want to avoid anything that takes your audience out of the emotion of the scene.
In the simple case of one actor walking down the street, if the first setup shows them walking from the right to the left, then all the other coverage should show them walking from the right to the left. If you jump to the other side of the line you break the 180 degree rule and it looks like the character has suddenly decided to return to where they came from. You can do this if you need to include a shot of the actor turning a corner for the scene to make sense.
A difficulty comes when you have a circle of actors in a room or seated around a table. The "line" will change position as the dynamics of the conversation change. Then the director needs to carefully plan where the coverage is shot so the edit can gently take the audience to a new understanding of the layout of the scene as the position of the line changes.
 How To Creatively Break The 180 Degree Rule
Stanley Kubrick and other directors have become known for breaking the 180 degree rule. Sometimes seemingly to add interest to a scene but there are other creative uses for breaking the 180 degree rule. Such uses include if the director wants to create a feeling of disorientation in the audience to enhance the storytelling. Another use could be to show confusion in the mind of one of the characters. Jumping back and forth across the line while the character contenplates a difficult decision would demonstrate his mental state.
In this video from YouTube Richard Pena does an excellent job of explaining one example of how to maintain the 180 degree rule, even when the actors change positions. 



Reference 3 - 




Sources:

(Some of the information displayed is my personal knowledge)


http://www.empireonline.com/movies/features/film-studies-101-camera-shots-styles/ (used for shot types) (6)

(Images supporting shot types taken from the popular TV show: Peaky Blinders)