Tuesday 27 June 2017

Unit 1: Pre-Production Techniques for the Creative Media Industries - Prepare and Apply Pre-production Planning

Unit 1: Pre-Production Techniques for the Creative Media Industries - 

Prepare and Apply Pre-production Planning

Scenario: You are the co-ordinator for pre-production on your project and you are going to generate appropriate planning and pre-production documentation an collate this in a digital portfolio.








Understanding the requirements of pre-production:

Types of Production:

Film:






Movies are regarded as one of the most expensive forms of media there are. There is so much planning that has to take place before production of the film even starts. The budget for films have to be big in order to get the correct shot for each scene, the most expensive film ever made so far was pirate of the Caribbean: on stranger tides which cost $378.5 million, it grossed a collective $1,045,713,802 over the course of it's release, showing that most films which have this expensive budget can earn far more than spent, depending on the day one statistics.

TV:







Television is one of the more recents forms of entertainment, it is widely used by people all over the globe, with different channels dedicated to different things. Some of the more well-known channels in England are the BBC (British Broadcasting Corporation). and ITV (Independent Television).


Most of the popularity regarding TV comes from a series, for example; Breaking Bad, having an average of 4.32 million viewers and getting mostly positive widespread reviews from critics

Games:







Video games are one of the most recent forms of media, really taking its stride around the 1980s with the release of the Nintendo Entertainment System (NES), before this, there was a fear of a market crash in gaming, this was because of people developing too many poor quality games and prices for games shooting up as a result. One of the most expensive games to date is Modern Warfare 2, which had a budget of $200 Million, leaving behind Grand Theft Auto V which had a budget of $128 Million, though GTA V had a bigger gross profit in the long run, so it could be argued that GTA V was more successful







Radio:






 Radio has been around for a long period of time posing as a informative and entertainment based non-visual media platform.

Many early stations were started by newspapers worried radio might replace their newspapers. 8XK became KDKA in 1920. KDKA received the first federal license and began broadcasting on November 2, 1920And by 1922, 600 radio stations had sprung up around the United States.

They make a profit from the ads they sell, the special events they hold, the syndication of their most popular shows and in some cases the special services they can provide to other radio stations.

As an example BBC Radio 2  gets around 15.1m listeners every week on average & BBC Radio 4 gets around 11.2 million listeners every week on average.

Interactive Media:

Interactive media normally refers to products and services on digital computer-based systems which respond to the user's actions by presenting content such as text, moving image, animation, video, audio, and video games.






Web:






 Most recently the internet has become the most common outlet for a large amount of media to be heard and are available on a huge range of websites, most notably YouTube. 


YouTube is the dominant provider of online video in the United States, with a market share of around 43% and more than 14 billion views of videos in May 2010.

In 2014 YouTube said that 300 hours of new videos were uploaded to the site every minute, three times more than one year earlier and that around three quarters of the material comes from outside the U.S. The site has 800 million unique users a month. It is estimated that in 2007 YouTube consumed as much bandwidth as the entire Internet in 2000. According to third-party web analytics providers, Alexa and SimilarWeb, YouTube is the second-most visited website in the world, as of December 2016; SimilarWeb also lists YouTube as the top TV and video website globally, attracting more than 15 billion visitors per month.

Print:






 The industry associated with the printing and distribution of news through newspapers and magazines. Print media advertising is a form of advertising that uses physically printed media, such as magazines and newspapers, to reach consumers, business customers and prospects.

However, with so many different forms of media distribution, traditional print media is struggling to maintain readership. Due to the fact that publications lose so many readers every year, advertisers are beginning to pull money from print mediums, such as newspapers and magazines. Instead, those funds are put into other mediums like television, radio, and other digital platforms. Journalists considering a career in this field should recognize that the Internet offers the same level of freedom of expression as print media


Summary:

Production roles in different forms of entertainment can stem across every form of media there is , going from the basic jobs entailed when working with a radio station, to the vital roles that entail when working on a movie. Every piece of media has its place here in the modern world. It's astonishing to think that forms of media have kept their place in our society, things like radio have been present for decades and continue to shape our world for better and for worse.

 

Finance:

Having a good financial plan when in pre-production is essential as it could be a deal breaker in the development of your project. Gaining the appropriate funds to ensure you project stays on track can be difficult. 

In order to make this somewhat easier, you should plan out and consider what your funds will be needed to pay for. Notable things to consider can be; Materials, Software, Workspace and Salaries. All forms of costs need to be considered as it will help you gain a clear indication of the amount of money you will be making in the long run. It is important that you carry out market research for certain aspects of your financing such as software and workspace. The market is highly competitive so finding better deals that will reduce your outgoing payments will always be a benefit in the long run. Finances can come from various sources such as; Your own pocket, Sponsors, Fund raising, Bank loans as well as Donations. 

Industries such as Radio and Television will gain money from sponsors or through Funds generated by their individuals higher up in industry.

Time:

Time in pre-production is very important and can include an array of things that will help in the development of your project.  Time can include such things as; deadlines, scheduling  and milestones. Deadlines provide a target for a team to achieve as well as move the development a long a good pace and are set by the lead developer of that particular area.Failing to meet deadlines can seriously hinder the development of any project as well as lose the company money and ultimately lose you your job. 

 Scheduling allows you to set out what parts of the project are to worked on and who is working on them, this eliminates any confusion and also shares workloads out evenly. These aspects can apply to all forms of creative media industry and applying them effectively can ensure that your project is completed on time and to a good standard.

Facilities:

When planning out what facilities you will need for the production of your project, you should take into the account the following; equipment, you must make sure you have all the correct equipment needed to create your project. 

You will also have to look at the space needed to house all of your equipment and personnel. A space too small can create an undesirable working environment while a space too big will be a waste of money. 

In other industries, facilities can vary. Radio stations will need things like recording studios and mixers while television studios will need cameras and lighting equipment. Will all this, you will have to take into account the cost of all the facilities you need and incorporate it into your financial plan.

Materials:

In regards to materials, a plan needs to be created that outlines what materials you need and how you are going to get them. This includes who you will use to supply items which is important as it can affect the overall cost, so carefully choosing who you are going to use as  a supplier is essential as you may be able to find better deals at other companies.

The way in which you get the materials you need depends on other aspects including, time, finance and needs. It is also recommended that a priority list be created so that the harder to acquire materials be acquired before anything else. You will also have to take into account the type of project you are developing so that you are able to identify the specific materials needed for your production. Researching your materials is an effective way to find some good deals and places where you can save money. The best example of this would be Sound Libraries where you can source free music and sounds. This will save money and time as you wont have to spend money on Foley artists creating sound or have to wait for them to actually make the sound.

Contributors:

Contributors mainly include the personnel involved in the development of the project. This can include (but is not limited to);


  • Bookings manager - A Booking manager is responsible for booking artists, bands, DJs, choirs, orchestras and other musical ensembles. 
  • Studio manager.  In many cases this is the same as the bookings manager but in larger studios the studio manager runs the place. 
  • Studio technician.  In some studios there is a technical crew with juniour tech's and more experienced tech's.  Qualifications are generally a technical degree or similar. 
  • Runner.  - Production Runners are used by the Producer and by other production staff. They help out wherever they are needed on productions. Their responsibilities vary depending on where Production Runners are assigned.
  • Assistant engineer.  
  • Recording engineer.  An recording engineer works with the technical aspects of sound during the processes of recording.
  • Record producer. - 
  • Mastering engineer.  The mastering engineer takes the final mixed production and either transfers it to CD or plastic.  This can be a very skilled job and can pay well. 


These certain departments make up the development team of the project. Each area contributes a certain amount of work in accordance to their own deadlines.

Locations:


Location is an important aspect, when deciding so you should consider;
Accessibility
Cost
Distance
Area
Accessibility is very important as it can affect the general work flow of the company. If your location isn’t as accessible for some members of staff to other, you will find that some people will not be able to work as much as others and this can disrupt any form of development. 
You also have to take into account the cost of the location in which you would like the base your company as some areas will be cheaper than others. For example an office in the middle of Birmingham city center will cost more than an office that is based on the outskirts of Birmingham. An office based somewhere close to others who specialize in the same industry is also advised as it will allow you to create connections with other companies that may benefit the development of your project. 
Another aspect that should be taken into account is the distance in which your employees have to travel in order to get to work, too far and it increases the chances they may be late for work or out of frustration, leave the job entirely. Another aspect you have you take into account is the cost. It should be a priority on your financial plan as it is one the most expensive aspects of starting up your own studio. There are ways to reduce how much you pay but that always comes with the area you choose to set up in and the state in which the building is in. 
It is advisable that you find a location that is pretty much ready to go and not in need of restoration or fixing up. This is because it takes time and money and while it may be a little cheaper, the time invested will take away any time you spend on creating projects and making money.

Codes of Practice and Regulation:

If a musical work is in copyright (which it will be if any of the composers, editors or authors have not been dead for more than 70 years, or if the printed editon has been published in the last 25 years, whichever is the longer) then copying the work and/or arranging it are infringements of the copyright unless the person doing so has either gained permission from the copyright owner to do so, or if they fall under any of the exceptions to the rule listed in the code.
The Code of Fair Practice has been agreed between composers, publishers and users of Printed Music. 


The codes of practice and regulations that would be needed are Mechanical Copyright Protection Society-Performing Rights Society Alliance (MCPS-PRS), location permissions, copyright, health and safety and insurance. You would need insurance because if someone on your set gets hurt then it our responsibility to get insurance on everyone working there. There would also need to have the Entertainment Software Rating Board (ESRB).





Tuesday 6 June 2017

Unit 32: Designing Idents for Television - Designing a Suite of Idents

Unit 32: Designing Idents for Television -

Designing a Suite of Idents

Scenario – There is a new television channel which has asked your production company to create a unique ident for use by the channel. You are to design a proposal of a suitable ident and will have to pitch this to the management of the new television channel.

Task 1

You will complete market research into at least 3 existing idents on similar channels (see below for channel information).

Task 2

You are to create 3 designs for an ident to a specific brief. You should follow the outline below:

       The new channel is called ‘The Grid’
       The target audience for this channel is for 18-30 year olds
       Most of the content on this channel is to consist of:
       Sitcoms
       Comedy
       Panel shows
       Some films

Monday 29 May 2017

Unit 32: Designing Idents for Television - Evaluation of Ident Design

Unit 32: Designing Idents for Television - 
Evaluation of Ident Design

Scenario - Your project should now be successfully completed, and you must create a report evaluating its effectiveness, discussing positive/negative impacts on your project. You should also link to existing ident when discussing opportunities and limitations of your project.

Task 1 -  Discuss how the following features have been used in your project and/or existing examples of ident design:

Opportunities: Creation of corporate identity; display of text-based information; branding of content; creation of tone; appeal to target audience; encouragement of brand loyalty.

  • How have you used branding in your ident?
  • What decisions did you make on your branding?
  • How did you appeal to the target audience?
  • What was the tone of your ident and how did you create this?
Limitations: typography; resolution; colour; size; aspect-ratio; analogue and digital recording; transmission systems.

Task 2 - Evaluate your ident, discussing how the following criteria have been addressed:

Creative Communication: Enhancing ideas; pushing the technology; communicating visual ideas to a non visual audience; creating under pressure of time and budget; appealing to a target audience; appreciation of desired tone.
  • How did you take your original idea and improve this throughout the production process?
  • Discuss ways in which you have used technology throughout this assignment.
  • Are you happy with the final outcome? What could you have done better if completing this project again?

Monday 27 March 2017

Unit 16: Film and Video Editing Techniques - Prepare Moving Image Material for Editing

Unit 16: Film and Video Editing Techniques - 

Prepare Moving Image Material for Editing

Scenario - You are going to develop a web-log about video editing designed to help young people with their film production skills.

Task 1 - Author a web-log about preperation for video editing

A series of web-log entries will evidence the progression of your skills with video editing which you will use to develop your web-log about video editing.

Show what you understand the importance of workflow, organising footage and the development of editing from tape to digital formats.

You will explain each of the following points in seperate web-log entries with the following titles using screenshots or images to illustrate your points.

Preperation Techniques: Checking material for faults; Synchronising rushes; Producing a rushes log; Marking up a script; Labelling tapes; Storing tapes or film; Producing an edit decision list; Creating bins; Clarifying the purpose of work with a client or director.

Task 2 - Provide evidence of preperation of video editing for your music video

You will be asked to complete a series of specific tasks as part of the preperation to complete video editing in your music video project.You should submit annotated screenshots of work completed:

Preparing to edit: Importing clips; Bins; Timelines; Storage and folder management; Online and offline editing; Formats; Resolutions.


Monday 20 February 2017

Unit 16: Film and Video Editing Techniques - Understanding Video Editing

Unit 16: Film and Video Editing Techniques -

Understanding Video Editing

Purpose of this assignment: To understand the development and principles of editing

Scenario – You are going to develop a web-log about video editing designed to help young people with their film production skills

TASK 1

You will develop an understanding of the development and principles of editing through exploring key examples throughout the history of the moving image. 

·         You will explore early film such as the Lumiere bothers and early experimentalists such as Griffiths and Eisenstein.
·         You will explore editors from the Twentieth Century such as Walter Murch who edited films such as ‘Apocalypse Now’ and ‘Cold Mountain’
·         You will then explore contemporary editing in the medium of the music video.
·         You will present your research findings in the form of a web-log aimed at sharing your knowledge with young people.

Your web-log will explain the development and the main principles of video editing using visual examples to justify points made. Show understanding of all the points in the table below These could be screen-grabs or clips from films.

Development
Purposes
In-camera editing

Storytelling
Following the action

Engaging the viewer
Multiple points of view

Development of drama
Shot variation

Relationship to genre
Manipulation of diegetic time and space
Creating motivation
Film and Video

Combing shots into sequences
Analogue and digital

Creating pace


TASK 2

Explain and provide visual examples of the following terms associated with video editing by collating and publishing an explanatory compendium of key terms.
Add any other terms that you come across during your own editing.

Continuity, Motivation, Montage, Jump-cutting, Parallel editing, 180 degree rule, Splicing, Cutaways, Point of view shot, Shot-reverse-shot, Providing and withholding information, Editing rhythm, Cross-cutting, Cutting to soundtrack and Transitions.

For example;
·         Cut
·         Dissolve
·         Fade
·         Wipe

Monday 30 January 2017

Unit 29: Music Video Production - Originate, plan and create a promotional Music Video

Unit 29: Music Video Production -

Originate, plan and create a promotional Music Video

Scenario - You are going to make a music video for a client. You will originate, plan and complete a Music Video production.

The Purpose, Styles, conventions and techniques of Music Videos

Task 1: 

Choose a music track and if possible use real musicians as your client and a plan a video using their original material
Conduct a thorough analysis of a chosen music track and originate ideas for a music video about:
  • Meaning
  • Content
  • Imagery
  • Narrative
  • Duration
  • Pace
  • Style
  • Semiotics
Brand the artist by originating ideas about the performers style and image, the style of the video
Develop the creative concepts that you explained in your pitch
Collate all pre-production documentation including:
  • Storyboards
  • Shooting Scripts
  • Role allocation
  • Production Schedule
  • Location Recces
  • Risk assessments
  • Permission to film
  • Clearances
Task 2: 

Final Proposal - Write a final proposal for your product -  you should now have a clear idea of what you are going to create. The final proposal must be incorporated in to your blog.

The following elements will make up your proposal:
  • Working Title: What is the title, name of your production?
  • Channel for Broadcast: What TV channel do you think your production would be best suited to be shown on and why?
  • Target Audience: Who do you consider to be the typical target audience for your production project?
  • Genre: Type of music video - Think about what genre of music, your video fits into and how that determines how it looks. Is your video going to be Performance based, Artistic/Abstract, Narrative/Story line based or a combination of these?
  • Style: Think in terms of unique camera angles, B & W, colour, dissolves, fades and change of speed: Slow/Fast motion, archive footage, graphics, text etc.
Task 3:

Casting - Is anybody going to act/perform in your music video production? What characters will they play and what props will they need (if any)?

Task 4:

Production Schedule - Create a production schedule that will map out:
  • When you will film?
  • Who will you film?
  • What will you film?
  • How will you film?
  • Which equipment will you need?
Are there any health and safety issues or concerns? Create a RISK assessment

Do you need permission to film at your locations? Do you have evidence of permission to film in your locations?

Thursday 19 January 2017

Unit 32: Designing Idents for Television - The Purpose and Nature of Ident Design

Unit 32: Designing Idents for Television - 

The Purpose and Nature of Ident Design

Scenario – You have been asked to research television idents for a production company in order to evaluate different methods and techniques. You will have to present your findings as a power-point presentation discussing pros/cons of different types of ident, typical do’s/don’ts and what the key fingerprints of a successful ident are.


Task 1



You will research a variety of different television idents and the design behind each one. You must follow the criteria below:



·         Create a research blog for at least 5 CONTRASTING idents.

·         Compare and contrast the different design characteristics and purpose behind each one.


Design: density of information; space and time; screen tempo; interaction with viewers; information-led; entertainment-led

Purpose: identity; branding; marketing; packaging and re-packaging; scheduling; segmentation within scheduling