Evaluation of Ident Design
Scenario - Your project should now be successfully completed, and you must create a report evaluating its effectiveness, discussing positive/negative impacts on your project. You should also link to existing ident when discussing opportunities and limitations of your project.
Task 1 - Discuss how the following features have been used in your project and/or existing examples of ident design:
Opportunities: Creation of corporate identity; display of text-based information; branding of content; creation of tone; appeal to target audience; encouragement of brand loyalty.
- How have you used branding in your ident?
- What decisions did you make on your branding?
- How did you appeal to the target audience?
- What was the tone of your ident and how did you create this?
Limitations: typography; resolution; colour; size; aspect-ratio; analogue and digital recording; transmission systems.
Task 2 - Evaluate your ident, discussing how the following criteria have been addressed:
Creative Communication: Enhancing ideas; pushing the technology; communicating visual ideas to a non visual audience; creating under pressure of time and budget; appealing to a target audience; appreciation of desired tone.
- How did you take your original idea and improve this throughout the production process?
- Discuss ways in which you have used technology throughout this assignment.
- Are you happy with the final outcome? What could you have done better if completing this project again?
